It all started with a cup of tea. I had the incredible opportunity to partner with Twinings, where I led the creation of all their TikTok content inspired by the clean-girl aesthetic . From shooting and editing, bringing their vision to life on TikTok and beyond. This meant crafting content that was not only visually pleasing, but also trend-driven and relatable to their target audience.

Through this collaboration, I refined my ability to tell a brand’s story in a way that feels authentic, aspirational, and share-worthy. Every piece of content was designed to capture attention in the first few seconds while staying true to Twinings’ identity. The result was a series of fresh, engaging campaigns that built stronger brand awareness and kept their audience coming back for more.